Shepparton &
Goulburn Valley
We provided
– Brand book application
– Prospectus design
– Email campaign design
– Advertising sales
– Advertising content & design
– 84 page booklet design, print and interactive PDF
– Touring Map design, print and interactive PDF
– Copywriting
Greater Shepparton City Council tourism brand representing Shepparton and Goulburn Valley as the most culturally diverse and inspiring region.
Brief
Having invested in a new brand to represent the region, Greater Shepparton City Council were seeking external resources to produce their Official Visitors Guide for 2023/2024. The project included advertising sales, production and printing of an 84 page, A4 booklet and touring map.
Solution
We built engaging email campaigns for stakeholders, achieving 75% of ad revenue before picking up the phone. We applied a standardised layout to improve the user experience and built on the vibrant and dynamic brand manual.
