Brief
Pitched as a higher-end product, superior quality materials, with original one-off artwork supplied in some cases and needed a brand and packaging to reflect this market.

Solution
Creating a brandmark as curated as the art packs themselves with a unique typeface and brand elements crafted from 3 shapes – a vertical line, a circle and a 45 degree line. This approach has been taken to represent the idea of a ‘kit’, just like the Art Pack products.