WP Pumps
We provided
– Brand revision
– Infographics
– Corporate Stationery
– Technical Illustrations
– Catalogue design
– Press advertising
WP Pumps are a trusted brand within the agricultural sector, providing products to the irrigation industry since 1986. The family-owned business provides pumps, pipelines, centre pivots, pipes and risers.
Brief
Refine the current branding and create consistency throughout the marketing and sales assets. Develop tools to convey business and product benefits.
Solution
We reimaged the brand icon to create a fresh and contemporary style, a brand that stacked up beside existing manufacturers in the agricultural space. We built design elements representing grass and water, developed an image library that spoke authentically to their audience.
